the self-professed color-obsessed architects and architects at yinka ilori studio have been invited by way of the london department of division retailer selfridges to design 3 colourful window presentations in line with its ‘challenge earth’ marketing campaign. the initiative commits to taking radical motion in opposition to a local weather disaster solution by way of transitioning to sustainable fabrics used throughout selfridges shops. with this sustainability dedication in thoughts, yinka ilori envisioned ‘challenge earth’, with each and every window as a special herbal panorama constructed from on a regular basis, utilitarian fabrics, thus upsetting questions on our courting with waste and nature.
all photographs by way of andy stagg / studiostagg
each and every of the colourful vitrines at selfridges depicts a colourful herbal panorama made in ilori’s signature polychromatic palette. all parts throughout the presentations had been constructed from sustainably-sourced fabrics, together with brooms, hairbrushes and eco-friendly paint. dealing with the road from left to proper, the primary window is devoted to each and every flower that also blossoms even if instances are arduous, and has been crafted from handwoven baskets, hairbrushes and paint brushes. the second one show includes a heat, emerging solar. constructed from parts together with FSC (woodland stewardship council) bamboo plates and building trees, the vitrine is devoted to each and every dawn that provides us the danger to make a transformation. the 3rd setting includes a woodland of sustainably-sourced brooms and paper devoted to the 40 million kilometers of woodland in the world that provides us the air to respire.
dressmaker: yinka ilori
identify: challenge earth
nina azzarello I designboom
sep 05, 2020