Victoria’s Secret Marketing campaign Options Fashion With Down Syndrome


In a long-overdue second of illustration, Sofía Jirau simply made historical past as the primary type with Down syndrome to look in a Victoria’s Secret marketing campaign. The 25-year-old famous person is the face of the underwear logo’s new Love Cloud assortment along 17 different ladies of numerous backgrounds, together with firefighter Celilo Miles, accent fashion designer Sylvia Buckler, and actor Miriam Blanco. The marketing campaign additionally options fashions Valentina Sampaio, Adut Akech, and Paloma Elsesser, all individuals of VS Collective, a partnership platform introduced ultimate 12 months to bring in a extra inclusive long term for Victoria’s Secret.

Whilst sharing the inside track of her ancient modeling gig on Instagram, Jirau wrote in Spanish that it is a « dream come true, » including, « there aren’t any limits. » She additionally tells POPSUGAR, « I believe satisfied and proud for me and for the entire ladies world wide that now can dream with out limits. » For her photograph shoot, she wore Victoria’s Key is new push-up plunge bra in a floral print in conjunction with a necklace spelling out her first title.

Every other first-time Victoria’s Secret type, set medic and pilates skilled Jailyn Matthews, expressed an identical sentiments concerning the marketing campaign. « VS was once a dream consumer of mine in my 20’s and 30’s when I used to be capturing a ton of underwear and swim, however I let that dream cross neatly over a decade in the past, » Matthews wrote on Instagram. « So that you can get a choice from them in my overdue 40’s and proper after shaving my head was once a pleasing surprise to mention the least! . . . Right here we’re, celebrating ALL ladies! Can I am getting an Amen to inclusion and authenticity?! »

Whilst the marketing campaign is for sure purpose for party, it comes after years of photograph shoots and type presentations missing in frame range, predominantly spotlighting white, tall, skinny, able-bodied ladies. The casting of the most recent marketing campaign is a step in the suitable path, however we are hoping VS Collective continues to carry the logo in command of embracing range at each flip. Learn forward to look extra from the marketing campaign, and head over to Victoria’s Key is site to buy the Love Cloud number of bras and lingerie.

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