Three Very important Design Traits, February 2021


It’s onerous to imagine we’re greater than a month into 2021 already. However that implies extra developments to dive into this yr, proper?

Thus far, the most important pattern of 2021 in website online design is an general loss of other folks in imagery. It’s now not that unexpected with a world pandemic taking place, however it will probably imply that designers are branching out in alternative ways to strengthen visible passion of their designs. Right here’s what’s trending in design this month.


1. Non-Conventional Nav

A captivating solution to create visible passion will also be to combine up the positioning, dimension, or placement of the primary navigation menu.

Whilst it may be onerous to take into consideration now not the usage of a most sensible navigation component or a nook placement for a hamburger menu or icon, this is a forged possibility relying at the collection of menu pieces and surrounding content material.

And there are such a large amount of choices whilst you begin to take into consideration it. Every attracts the attention to other places at the display as a result of it’s surprising and other.

Tilda makes use of a navigation menu anchored to the proper aspect of the display. However as you progress in the course of the virtually record folder-style tabs, the turn to the proper aspect of the display. It has an unique really feel that’s fascinating with out being overwhelming to the consumer.

Cmentarz Łyczakowski additionally has a navigation component at the display’s proper aspect, however this is a closed, pink body with just a hamburger icon. It’s a reasonably abnormal use of area for a navigation component, nevertheless it pulls at the side of the overlapping video field. Clicking the hamburger navigation pulls up a full-screen menu from the ground (additionally a fairly other means) with outsized clickable parts to transport all over the website online.

World Sense shifts the point of interest from most sensible web page navigation to the ground of the house web page. What makes it particularly great is that the navigation bar floats to the highest and sticks on scroll. This guarantees that whilst the homepage has a special appear and feel, customers don’t get misplaced with out navigation as they transfer in the course of the design.




2. Signature-Taste Marks

Web site designers use signature-style marks – from emblems to headlines – so as to add a extra personalized effect to their website online initiatives. And the result’s a choice of shocking scripts and novelty typefaces.

So how are you able to reflect this pattern?

You don’t must digitize your precise signature. (That’s most definitely now not the most productive concept from a safety standpoint.) However you’ll discover a font that conjures up the similar feeling as your individual handwriting or contract any person to create an experimental typeface for you.

The portfolio of “Zeus” has an exquisite handwriting genre component layered over a depressing geo-background. (Are you able to see the description of the J and O from the signature there?) The signature-style mark works so neatly as a result of the entirety is inconspicuous and understated, however with intensity and size parts.

Any other portfolio web page, this one for Marco Rezende, makes use of a signature mark because the web page emblem. It’s a fascinating divot that provides just a bit extra panache and aptitude to the full design scheme to really feel weighty {and professional}. Additionally, notice that the clothier used a most commonly darkish background with a white (gentle) mark. That’s additionally rather a not unusual visible theme with this website online design pattern.

At the different finish of the spectrum of this pattern is Airport Eating place. This isn’t a private web page, however the signature-style mark at the homepage offers it a extra private really feel. It’s virtually harking back to signing the test after you devour. The extra use of colour and dimension give this remedy a visible spice up that is helping propel the design ahead.




3. Fluid Shapes

The usage of several types of shapes to create a visible theme has been common for a couple of years. Maximum everybody most definitely has experimented with some geometric development or background by means of now.

Shapes are taking up a extra fluid really feel now, and far of this is because of including hints of animation to shapes and backgrounds to create extra liquid seems or harmonic drift.

This pattern can paintings for larger visible parts equivalent to symbol frames or the full homepage artwork component or smaller patterns or layering results. The entire objective with fluid shapes is to create one thing clean and virtually seamless in order that customers aren’t all for it however overjoyed by means of it.

Every of the 3 examples underneath takes a special way to this website online design pattern.

Eder Anaya has a rotating rectangle with a fluid animation within. The entire form itself may be animated and adjustments from a rectangle to a trapezoid-type form to a flat aircraft.

Wave Lab would possibly have probably the most coolest fluid form animations available in the market. With pictures within the form, plus a coloured define, plus a delicate leap, you’d assume that is an excessive amount of for a unmarried component. However it works due to quite a lot of white area and a normally minimalistic aesthetic another way. The cleverest phase is that probably the most shapes is the “W” from the emblem emblem.

The Bulleit Crew additionally makes use of fluid shapes however sans-animation. Animated parts are surrounding the shapes however now not the shapes themselves. The design’s general simplicity is intriguing, and the shapes create passion in a spot the place it will had been tough another way. It’s additionally great that they use this form theme all over the design and now not simply at the house display.





How are you running with fewer pictures of other folks? Or is it one thing you’re ignoring altogether together with your website online initiatives? Be sure you proportion one of the crucial tactics you’re designing this yr with me on Twitter, @carriecousins.

And stay the ones developments coming! It’s such a lot amusing to discover new design parts.

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