Olivia Rodrigo has been carrying Glossier make-up in all places, from crimson carpets to the streets, so it’s no marvel the 2 have teamed up with Rodrigo signing a long-term handle the corporate. The Gen X liked attractiveness emblem and the three-time Grammy Award winner make a dreamy pair for Glossier’s first superstar partnership.
Consistent with a press liberate, Rodrigo can have a hand in projects inside product, content material and artistic campaigns. “We see many parallels between Glossier’s come-as-you-are ethos, Olivia’s candor, relatability, and the tell-it-like-it-is nature of her songwriting,” stated the click liberate. “Olivia, like Glossier, believes in taking a look and feeling just right whilst discovering pleasure in taking good care of your self.” You’ll see Rodrigo’s sentiment within the press liberate the place she writes, “If I may just ship a word to the Glossier neighborhood, I’d say, you glance just right precisely as you might be.”
The marketing campaign is rooted within the emblem’s motto, “You Glance Excellent.” Within the marketing campaign video, Rodrigo says, “I all the time really feel the most productive after I’m in make-up that I believe complements what I’ve naturally.” She appeals to audience pronouncing, “You’re simply easiest and don’t let someone attempt to persuade you another way.”
Glossier is now promoting a curated set of Rodrigo’s favourite merchandise. Olivia’s Favorites ($45) comprises Boy Forehead, Ultralip and Professional-Tip. When speaking about make-up within the video, Rodrigo says, “Winged eyeliner is my favourite factor on the earth” and notes that she loves make-up that makes her really feel “glowy and glossy.”
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