Is Twitter Rebrand a Glimpse on the Long run of Design?


The CMO at Twitter, Leslie Berland, has announced a considerable rebrand meant to mirror the revel in of the usage of the web page. The transfer was once introduced at the platform first and later confirmed on its blog.

Twitter hopes the visible id will “totally mirror the complexity, fluidity, and tool of the conversations lately.”

The straight away recognizable chook logomark remains, as does the inoffensive tech-blue. However the whole thing else has been grunged up.

somewhat than construct the machine up from each and every element phase or construct round a particular component, we embarked upon development an artistic design machine that’s deliberately imperfect

— Donna Lamar, World ECD, Twitter

There’s a brand spanking new customized typeface named “Chirp” designed in collaboration with Grilli Sort. It mixes options of gothics and grotesques with hipster-friendly quirks and replaces the decidedly company Helvetica.

Probably the most visually arresting parts are the print-inspired collages, faux-print results, and misery marks. It’s a transfer clear of the protected, minimum taste that has ruled the design trade for greater than a decade.

There are layers of invoice posters torn off in items revealing textual content underneath, macroscopic perspectives of folks, and an all-pervading easy cool. Assume Paris, on a Sunday morning, circa 1997.

It’s thrilling to peer a big emblem strike out in a brand new route, in particular person who isn’t Google-derived. There’s a number of power within the new art work, nevertheless it doesn’t break out understand that this can be a floor degree restyle; the core design stays.

Is that this a glimpse of design over the following few years: a braver, irreverent, and decidedly less-corporate taste of company design? Or, a misstep we’ll all fail to remember once Subject matter Design is launched?

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