Is Burger King Rebrand a Style of the Long run?


Burger King, the globally known meals chain with 19,000 eating places international, has unveiled a redesigned set of name property.

For the reason that overdue 1960s, the corporate has used a logotype sandwiched between two buns. In 1999 the design was once up to date so as to add a blue swoosh and a few plastic highlights to the bun; Jones Knowles Ritchie’s new design reverts to the vintage 1969 means, with some fashionable refinements.

Left: The 1999 design, Proper: JKR’s redesign

The lettering has been plumped up and resized, giving the influence of a sandwich bursting with filling. The sports-bar number one colours had been changed with a heat, nostalgic, crimson and orange aggregate.

Along the emblem, macro images has been offered to concentrate on meals, and 70s-style representation has been designed to permit for extra ingenious storytelling. There’s a scrumptious customized typeface known as Flame Sans designed to imitate the natural form of meals.

The rebrand is distinctly unfashionable Americana, harking back to the paintings of Milton Glaser.

Design is without doubt one of the maximum crucial gear we’ve got for speaking who we’re and what we worth

— Raphael Abreu, head of design at Burger King proprietor Eating place Manufacturers Global

With the trauma of latest occasions, it’s unsurprising that manufacturers search to move us to a time that, with the advantage of rose-tinted spectacles, was once more effective and extra welcoming.

Burger King’s branding will take a number of years to roll out international, during which time the manner generally is a in style development.


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