Leichtman Analysis Team has launched their fourteenth annual learn about of streaming, the usage of a pattern of one,990 families – a document indicating the penetration of a couple of subscription video-on-demand (SVOD) products and services remains to be rising.
Within the new learn about, the corporate discovered that 78% of families have a subscription to Netflix, Amazon Top or Hulu – up from 69% in 2018 and 52% in 2015.
Alternatively the rise is even better for many who have greater than a type of 3, with 55% now in that class – up from 43% in 2018 and 20% in 2015.
The learn about additionally integrated a dozen more moderen products and services akin to Disney+, HBO Max and Peacock. They discovered that 82% of all families have no less than considered one of them, whilst a big 49% have 3 or extra – breaking the traditional knowledge that 3 was once the prohibit in step with family.
A part of the cause of that’s the chronic fading of pay-TV. 58% of TV families get each pay-TV and SVOD products and services whilst 20% have switched to SVOD best, 16% are nonetheless pay-TV best and six% have neither.
Utilization may be up – 40% of adults move an SVOD provider day-to-day, up from 30% in 2018 and 16% in 2015.
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