Does Tile’s new proprietor, Lifestyles360, promote customers’ location information?


(Pocket-lint) – Lifestyles360, which just lately agreed to obtain Tile, is reportedly promoting the positioning information of its 33 million customers to « nearly someone who needs to shop for it ».

A brand new record from Markup has claimed Lifestyles360 is the usage of its 13-year-old platform to assemble and promote person information to 3rd events. Lifestyles360 is highest recognized for its location-based circle of relatives monitoring carrier that allows your pals and members of the family to percentage their actual location with you and every different.

Lifestyles360 additionally gives options similar to location historical past and favorite routes.

The San Francisco-based corporate it sounds as if made $16 million final 12 months by myself from promoting its customers’ location information. It supposedly bought that information to advertising and marketing firms similar to Cuebiq to run advertising and marketing campaigns. A former worker described Lifestyles360 as « probably the most biggest resources of information for the business » – one thing this is particularly eyebrow-raising given its acquisition of Tile, which makes a variety of well-liked monitoring gadgets.

Life360 CEO Chris Hulls told Markup said that its users’ data is an « important part of our business model », allowing it to offer free services. However, according to Hulls, its privacy policy prevents it from selling data that can identify its users.

Hulls also said Life360 has no plans to sell data from Tile devices.

Writing by Maggie Tillman. Originally published on .

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