florence-based rising logo AVAVAV has unveiled its imaginative and prescient of the long run or what we would possibly wish to put on as soon as all this social distancing insanity is over. arguable to a couple and adored by means of others, the gathering that includes four-toed monster boots is greater than meets the attention. dedicated to sustainability, the emblem now not most effective produces in small batches however is manufactured with leftover scraps from neighboring type homes, transported in electrical cars, offered on-line and is available in recycled packaging.
photographs by means of AVAVAV
beneath the inventive path of beate karlsson, AVAVAV’s newest assortment — which is sort of sold-out — options hyper-realistic items that push the bounds of style. the showstopper: a couple of four-toed boots dubbed bloody ft. referencing human innards, the boots are manufactured from deadstock material and silicone, and boast 4 monstrous prolonged ft. sure, they’re anatomically flawed, however it’s its surreal nature what complements its aesthetics. the boots are to be had in deep purple, shiny inexperienced, metal red, black and blue.
‘my items have lengthy been a manufactured from looking to free up myself from identified shapes,’ karlsson advised PAPER. ‘I’ve felt that coming near otherness within the recent type panorama has been an efficient car to modify probably the most maximum urgent mistakes of the trade, whilst nonetheless being with reference to fruition of innovation.’
the gathering additionally options every other pair of monstrous boots — the finger ft ankle boots. the ft are a bit extra delicate, leading to an more straightforward to put on pair. tank tops, hoodies, knits and shirts that say ‘we most effective made 21 of this’ upload to the label’s mantra of mindful manufacturing and design. designed in stockholm and made in italy, we’re certain we can be listening to extra of AVAVAV someday.
‘as a clothier I’d be commemorated to peer any individual rocking them – ‘motive you’d comprehend it will require some guts!’
identify: AVAVAV firenze
inventive director: beate karlsson
juliana neira I designboom
feb 15, 2021